• Your life and health are your own responsibility.
• Your decisions to act (or not act) based on information or advice anyone provides you—including me—are your own responsibility.


What Is Hunger, and Why Are We Hungry?
J. Stanton’s AHS 2012 Presentation, Including Slides

The response to the written version of my 2013 AHS presentation has been overwhelmingly positive. Based on page views, the number of people willing to read my work greatly exceeds the number of people willing to watch it in video form!

Therefore, I present to you the full text of my presentation to the 2012 Ancestral Health Symposium—including slides. (The original video can be found here.)

This is some of my finest work. It provides a theoretical and practical framework for understanding hunger—an understanding sadly obscured by oversimplification and moralizing, from both scientists and policymakers. This is doubly unfortunate because the science of hunger is well-established, uncomplicated, and consonant with real-world experience.

I’ll leave you with the “Learning Objectives” from the program:

Upon completion of the session, participants will be able to:

  • Enumerate and understand the mental and physical processes which interact to produce hunger.
  • Describe how evolutionarily discordant diet and behavior can cause inappropriate hunger signals.
  • Address some of their own hunger issues, and/or further investigate the subject in their own research.

Note: You may wish to bring up the bibliography in another browser window in order to follow along with the references.


Hello. I’m J. Stanton, gnolls.org.

People aren’t obese because they enjoy being obese, and diets don’t fail because people dislike being slim and healthy! Diets fail because hunger overrides our other motivations.

There is an inflection point somewhere around 1980. What happened? The standard explanation is that fat people are just gluttonous and lazy, so:

Well…maybe not.

It’s also popular to blame junk food…

So much for that idea.

Lately it’s become popular to blame fast food…

But the data doesn’t support that either. (The blue line is food eaten away from home, the red line is fast food…and we can see that the increase in fast food actually slowed down in the mid-1970s, just before obesity began skyrocketing.)

Note from JS: I have been specifically accused of misrepresenting this data. This is a very serious charge—so let me demonstrate that my interpretation is correct. Let’s compare the time periods from 1962 (the first year for which we have obesity data) to 1979, and from 1980 to 2008 (the last year for which we have obesity data).


  • 0.51% per year increase in fast food, as % of total food dollars
  • 0.09% per year increase in adult obesity
  • 0.03% per year increase in extreme obesity
  • 0.08% per year increase in child obesity
        (Child data begins in 1966, and is adjusted for the shorter timespan.)


  • 0.23% per year increase in fast food as % of total food dollars—less than half the rate during 1962-1979
  • 0.67% per year increase in adult obesity—7.4x the rate during 1962-1979
  • 0.16% per year increase in extreme obesity—5.3x the rate during 1962-1979
  • 0.39% per year increase in child obesity—4.9x the rate during 1962-1979

My interpretation of the data stands.

Why We Can’t Just Blame “Palatability” or “Reward”

Now before I explain the science of hunger, there is a very simple and seductive model which is wrong—and if we fall into it, we’ve made a logical error from which we can never, ever recover. That error is: food has a property called “palatability”, or “reward”, which causes us to eat it. So if a food has too much palatability—it’s “hyperpalatable”—we overeat it and get fat.

First, as we’ve already discussed, this hypothesis doesn’t fit the data.

The second problem is that palatability is like pornography. We all know it when we see it—but we just can’t seem to give it a rigorous definition.

For instance, why do different people like different foods? Hundreds of millions of people around the world find these foods delicious. Why can I get twelve different sauces for my chicken wings? 31 flavors of ice cream? And that is because, just like pornography, palatability is subjective. It is a property we assign to food.

The second problem is: why do we ever stop eating? All Oreos taste exactly the same…yet at some point, we don’t want any more. The Oreo didn’t change: we did.

The third problem is that the foods we overeat often aren’t the foods that taste the best—the classic conundrum being “I like prime rib much more than I like Pringles…but I can’t stop eating the Pringles. Why not?” Low-carbers get this all the time: “Your food isn’t really rewarding…it just tastes like it.”

So: what happens now is that the naive model does a little shuffle step. It redefines palatability as “that which we can’t stop eating”. (Or, it substitutes the generic term “rewarding”.)

In other words, “We overeat that which we overeat…because it’s overeatable.”

Of course, if we’re writing a grant proposal, we’ll use the term “obesogenic”. And with that little shuffle step, we’ve just bypassed the entire science of hunger.

Now. I’m beating this dead horse for a very good reason, which is that like phlogiston, spontaneous generation, and the luminiferous ether, this very simple and very seductive error absolutely prevents us from understanding hunger. Once again:

Palatability and reward are subjective properties we assign to food based on our past experience, and our current nutritional and metabolic state.

What Is Hunger?

So: what is hunger?

It turns out there is a large body of established science. I could easily teach a semester-long class, I asked for forty minutes, and they gave me twenty—so I’ll do my best.

Hunger is not a singular motivation. It is the interaction of four different clinically measurable, provably distinct biochemical processes:

  • Satiety: Our body’s nutritional and metabolic state. It includes both our biochemical response to the absorption of nutrients, and our access to stored nutrients.
  • Satiation: An estimate of future satiety, based on the sensory and cognitive experience of eating.
  • Hedonic impact (“likes”): The pleasure we experience from an action. “Palatability” is the hedonic impact of food.
  • Incentive salience (“wants”): Our actual motivation to obtain something we “like”. It is largely, but not exclusively, a product of the other three motivations.

Two more factors interact with hunger to modulate our food intake:

  • Availability: How difficult it is to get something we want.
  • Willpower: The conscious overriding action of the forebrain, known as “executive function”.

Availability and Willpower

Let’s talk about availability for a moment. Even though we might want prime rib much more than leftovers, we eat the leftovers because they’re what’s available to us. If I want prime rib, that’s three hours and a trip to the store, or 40 dollars and a trip to the restaurant. In contrast, we don’t have to want processed snack foods much at all, because all we have to do is open the bag.

They’re not hyperpalatable — they’re hyperavailable.

The Reward System—Hedonic Impact (“Likes”) and Incentive Salience (“Wants”)

Time doesn’t permit me to explore the biochemistry and neuroscience of the reward system—so for the details, I’ll point you to the pioneering work of Dr. Kent Berridge, whose work I was proud to introduce to the community last July. [In this article series, starting with the very first installment. References are also linked in my bibliography. -JS] A couple quick notes:

It’s important to note that likes and wants are not limited to food. Any experience we “like” — that has hedonic impact—is capable of producing a “want” for more—incentive salience.

It is also very important to note that what is colloquially called “reward” is a mashing together of hedonic impact and incentive salience. Both vary independently, and both are subjective properties—so the term “food reward”, which implies a singular property of the food itself, is intrinsically misleading—because it drops us right back into the cognitive trap of the naive model.

But if liking and wanting are subjective, what determines them? Yes, taste is one part of it, but the interesting question isn’t why we eat: it’s why we can’t stop eating.

And so we move on to satiation and satiety.

Satiation and Satiety

Two quick examples: You’ve just left the all-you-can-eat Brazilian steakhouse. What tastes good to you right now?

Almost nothing.

Now: you’ve just hiked seventeen miles over three mountain passes with a 40-pound pack, and that dehydrated lasagna is the best thing you’ve ever tasted.

Again, the food didn’t change—but somehow its hedonic impact, how much we like it — and, therefore, its incentive salience, how much we want it—did change.

Now. Satiation and satiety are synonyms in common usage: so why do we distinguish them? The answer lies in gastrointestinal transit time: it takes hours for the nutrients in food to be digested and absorbed, which means that the satiety response is not a useful signal to stop eating.

(I deleted this passage from the speech as given, because I was concerned about running out of time. However, I think the concepts are valuable, so I’ll reprint it here.)

Furthermore, we must distinguish two types of satiation: positive and negative. When we eat real food, we are rewarded twice: once by the pleasure of eating, and again by the pleasures of positive satiation and satiety.

In contrast, negative satiation is that sick feeling we get when we’ve eaten too many empty calories. It’s our body’s way of telling us “We can’t dispose of any more of that.” So we receive that quick hit of pleasure, or hedonic impact, from eating tasty but nutritionally empty non-food—but it’s over the moment that candy slides down our throat, and we never receive the hedonic impact of positive satiation and satiety that tells us “You’re done, you can stop eating now.”

And with each bite of empty calories, we not only receive less and less pleasure—we make it more and more difficult to achieve the pleasures of positive satiation and satiety.

Furthermore, because satiation is the sensory experience of eating, it can be fooled. It’s well known that:

  • People eat more in groups than when eating alone
  • People eat more when they’re able to eat more quickly
  • Hidden calorie preloads are never completely compensated for

However, the failure of dietary fiber to affect body weight or fat mass in controlled interventions (Papathanasopoulos 2010) suggests that faking satiation with indigestible bulk is not a useful long-term strategy for weight loss. You can fool satiation, but you can’t fool satiety.


And satiety is the key to understanding hunger, because, as we’ve seen:

  • Satiation is just an estimate of future satiety based on the sensory and cognitive experience of eating.
  • Both our likes and our wants are very strongly modulated by satiation and satiety.

If we do an experiment where we sit teenagers down at the mall food court and let them have all the food they want for an hour, we find that the lean kids eat a huge amount of food—nearly as much as the obese kids. (Ebbeling 2004) In other words, both groups want the same amount of food. The difference is that the lean kids compensate for that over the rest of the day, but the obese kids do not. And this strongly suggests that obesity is primarily a failure of satiety.

So: we are clearly converging on a primarily nutritional model of hunger, because that’s the definition of satiety. Let’s explore some of the evidence.

We can begin by asking the obvious question: “What else could hunger possibly be for?” Any animal whose faulty perceptions and motivations caused it to become obese, emaciated, malnourished, or poisoned by excess would have been strongly selected against.

Moving on to the science: taste receptors are not just located on our tongues—they’re located throughout our bodies. (Steinert 2011, Iwatsuki 2012) In our intestines, they modulate the release of satiety hormones like CCK, NPY, VIP, and GLP-1. In the pancreas, they modulate the release of insulin, among other systems…and these effects are so powerful that:

“…The postabsorptive effects of glucose are sufficient for the postingestive behavioral and dopaminergic reward-related responses that result from sugar consumption.” (Oliveira-Maia 2011)

[In other words, you can inject sugar into a rat and get the "food reward" response...even though the rat never tasted the sugar. Also see de Araujo 2008, Ren 2010, Oliveira-Maia 2012. -JS]

Yes, satiety is rewarding in itself…so by eating food that doesn’t produce satiety, you’re chasing a reward that never comes. Does this sound familiar?

Our taste buds both produce and respond to satiety hormones (Shin 2010)…which directly alter the perception of taste. So it might not be your imagination that food doesn’t taste as good when you’re sated.

There are opioid receptors in the walls of your portal vein (Duraffourd 2012)…and they’re not there because your liver wants to get high. They’re a protein sensor—they bond to freshly digested protein fragments.

So, now that I’ve convinced you a nutrient-driven model of satiety and hunger is both biologically and evolutionarily plausible, let’s review some of the experimental evidence.

  • The obese tend to be deficient in many different micronutrients: iron, calcium, zinc, vitamin A, vitamin C, vitamin D, vitamin E, vitamin K, B1, B2, B12, folate. (Leão 2012, García 2009, Xanthakos 2009, Kaidar-Person 2009)

But that’s associative data, so let’s talk about some interventions:

  • Protein leverage. Animals from rats to people tend to eat until they’ve ingested a sufficient amount of complete protein to meet their daily needs.
  • Women given multivitamins lose weight and fat mass: women given placebo do not. (Li 2010)
  • If calories are held constant, weight and fat remain the same, but the placebo group experiences greater hunger than the multivitamin group. (Major 2008)
  • Calcium and vitamin D supplementation alone can decrease body weight and fat mass, but ONLY if you are calcium-deficient. (Major 2009)

And here’s the blockbuster, courtesy of nutrition pioneers Dr. Donald Davis and Dr. Roger Williams:

Feed rats a plausible human diet. Not the “cafeteria diet”, not a “high-fat” diet, a real food diet. Meat, flour, eggs, vegetables, and fruit, all ground up together so it’s uniform. Split them in two groups, supplement one group with a very comprehensive list of vitamins, minerals, and other micronutrients, and let them feed freely.

Then, after several weeks, give both groups free access to granulated sugar for an entire day.

The non-supplemented rats—eating a plausible whole-foods diet of meat, flour, eggs, vegetables, and fruit—consumed 67% more sugar than the supplemented rats. (Davis 1976)


And this is something we absolutely cannot explain via the palatability model. The sugar didn’t change…the diet didn’t change. The only difference is micronutrient content.

So: satiety modulates reward

…and junk food is self-reinforcing. The more empty calories you eat, the more you’ll crave empty calories.

Why It’s Critically Important To Understand Hunger

The problem with popularizing for mass consumption is that it’s easy to simplify a concept until it’s no longer true. In the process of oversimplification, concepts also become politicized—and the naive model, in which palatability is a property of food that causes obesity, is being used to resurrect the diet-heart hypothesis.

The story goes like this:

You have not become fat, sick, and diabetic because we’ve been telling you to eat the wrong foods for 35 years! These massive surpluses of corn, soy, and wheat we’ve created by an agricultural policy that subsidizes the destructive chemically-based monocropping of genetically modified birdseed by giant multinational corporations are completely a coincidence. And our dietary edicts, from the original Dietary Guidelines for Americans to the Food Pyramid to the Food Plate are not just excuses to turn you into passively compliant grain disposal units—which consequently require heroic doses of highly profitable, patented pharmaceuticals to keep you alive. No, no, no.

That is NOT the problem. Pay no attention to the 500 billion dollar income stream behind the curtain.

You are the problem, because YOU DID IT WRONG.

You didn’t eat those hard, dense, bitter whole grain breads we told you to. You’ve been putting salt and butter on your vegetables. You’ve been putting dressing on your salad. You’ve been eating food that tastes good, not the dry, tasteless, low-fat whole grains we told you to.

But that’s okay. It’s not really your fault. We know you’re weak and stupid and can’t be trusted to make your own decisions. The fault lies with those evil corporations who have been making food that tastes too darn good, and you just can’t resist it. So we’re going to save you.

We’re going to tax sugar! Because just like liquor taxes have stopped us from drinking, sugar taxes will stop us from drinking soda and eating candy.

That is the new narrative. And there are people here playing footsie with it.

And THAT is why we must understand the real science of hunger.

First, because we quite literally can’t afford not to. 35 more years of the obesity epidemic will bankrupt Medicare, our government, our health care system, and us.

But far more important is that the cost in human lives and human suffering will be incalculable. Millions will suffer terribly and die needlessly. Been to a cheap nursing home lately? It’s an ugly reality.

However! There is good news, which is that the real science of hunger is not complicated—and if I’ve done my job here, you now have enough of a handle on the concepts to figure out for yourself how the science of hunger applies to your own research, and your own issues around food. And I challenge each one of you—individually and collectively—to follow the path of science, not the path of politics.

So I’ll close with some takeaways.


  • Hunger does not exist to make us fat. It exists to keep us alive.
  • Hunger is the interaction of four biochemically and neurologically distinct motivations: likes, wants, satiation, and satiety.
  • Our resulting desire to consume is modulated by availability and willpower.
  • Cells and organs throughout our bodies are full of taste and nutrient receptors that sense their external and internal environment. In response, they issue hormonal and neural signals in order to maintain an environment which keeps them alive and functional. These homeostases define our current nutritional and metabolic state—our “satiety”.
  • “Palatability” and “reward” are not properties of food. Our likes and wants are subjective properties we assign to food based on our past experiences, and our current state of satiation and satiety. (Remember the rats.)
  • Our food consumption is primarily determined by its ability to produce satiation and satiety, not its hedonic impact.


  • Obesity is primarily a failure of satiety.
  • Your mother was right. The problem isn’t “hyperpalatability”: it’s empty calories.

I’m J. Stanton, gnolls.org. Thank you.

(My bibliography is available at this link.)

Let me be clear. This is the best theoretical and empirical framework we currently have for understanding hunger. Any concept or phenomenon we’re having difficulty with can be reduced to its effect on the four motivations (likes, wants, satiation, and satiety) and two modifying factors (availability and willpower)…and any hypotheses that conflate, bypass, or oversimplify them (e.g. treating “reward” as a property of food) will inevitably produce contradiction, confusion, and a lack of progress towards our goal of better health.

I invite my readers to analyze their own observations about hunger using this framework!

Live in freedom, live in beauty.


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The Gnoll Credo.

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Video Of My AHS 2012 Presentation: “What Is Hunger, and Why Are We Hungry?” – J. Stanton

I was proud to be chosen as a presenter for the 2012 Ancestral Health Symposium, held in conjunction with the Harvard Food Law Society in Cambridge, MA.

Here’s the long-awaited video of my presentation, “What Is Hunger, and Why Are We Hungry?” It’s information-dense and moves very quickly, so I recommend that you put on your thinking cap and get comfortable. (Note that it ends at about 17:30…the rest is Q&A.)

Hosted on Vimeo:

Hosted on Youtube (yes, the two videos are exactly the same):

Here are direct links to the videos: Vimeo version, Youtube version. Please go there and drop a “Like”—and a comment, if you’re so inclined.

My bibliography, including linked references, can be found here.

Thanks are due to Sam Osterling, and the Harvard A/V team, for the finished video.

What’s In It, And Why Should I Watch It?

As I state in the abstract: “People aren’t obese because they enjoy being obese, and diets don’t fail because people dislike being slim and healthy. Diets fail because hunger overrides our other motivations.” Therefore, we cannot possibly understand obesity and the metabolic syndrome if we don’t understand hunger, and how it is modulated by nutrition and human metabolism.

Fortunately, the science of hunger is relatively well-established and well-understood. Unfortunately, it is not well-understood within the ancestral health community, nor within the community of nutrition research at large—which tends to treat hunger as an inevitable consequence of a healthy diet, or mires it in ad-hoc explanations clearly intended to justify a conclusion already reached, usually for political reasons.

Thus, the purpose of my presentation is to summarize and explain the current state of hunger research, so that you can use the framework it provides to inspire and organize your own research, and to address your own issues around hunger. It includes material from my ongoing article series “Why Are We Hungry?” as well as a great deal of new material, which I look forward to exploring in detail in future installments. I’m proud of it, and I hope you find it both interesting and valuable.

Meanwhile, please post your feedback and questions in the comments!

Live in freedom, live in beauty.


As always, you can support my continued efforts to bring you good information, unbiased and uncluttered by advertising, by purchasing a copy of The Gnoll Credo or a T-shirt. Seriously: have you read the reviews lately?

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Ancestral Health Symposium 2011: You Never Forget Your First Time

“Why Are We Hungry?” will return next week.
(Jump to Part I, Part II, Part III)

I’m sure everyone who wasn’t there is experiencing some combination of fatigue and jealousy upon seeing everyone post about the 2011 Ancestral Health Symposium—because it’s nearly impossible to say anything about it without blatant namedropping. I’ll get to that in a moment.

First, though, I have to recognize those who were, to me, the most important people in attendance:


My readers, fans, and commenters.

I was thrilled to meet so many people who read, enjoy, and learn from the articles I write here at gnolls.org—and to meet so many fans of The Gnoll Credo, both at the Friday night “Meet the Authors” event and throughout the Symposium. From the MD who told me “I refer people in the ER to your website” to the person who had just bought his fourth copy of TGC because his friends won’t give them back, I was honored by each and every one of you. Writing is communication, and your respect means I’ve succeeded.

Thank you.

You Never Forget Your First Time

Beginnings are always special. There’s something magical about meeting someone else for the first time. Multiply that by several hundred in attendance and an exploding field of knowledge…

Having been present at or near the beginnings of other now-famous events and movements, I can say this: the AHS will be huge next year. Not only is everyone talking about what a great time they had—it’s become obvious that there’s much more to discuss. 2011 was mostly about diet, and the presentations didn’t even come close to exhausting that subject, let alone all the other evolutionary discordances of modern life.

Disagreement Is How Science Gets Done

Though the AHS was mostly a hugfest, there were disagreements. This is healthy! The ancestral health movement depends on many hypotheses, and science is how we decide whether they are correct—or just plausible.

Plus, if everyone already knew everything and agreed on everything, we wouldn’t need to have conferences.

I’ve noticed several people dismissing Dr. Boyd Eaton’s talk as utopian, and embracing the “nasty, brutish, and short” stereotype. Ask yourself: where does the human sense of fairness and justice come from? Why do we instinctively desire it? Perhaps…because it was our evolutionary context? (See: The Civilized Savage and the Uncivilized Civilization)

Also consider the difference between individual and tribal violence (single and small-group combat) and institutional violence (war, genocide, famine). I’ll have more to say about this in the future.

Special Mention: The Namedropping Section

Many people have commented on the physical health of the attendees. However, I was more impressed by the vitality of everyone I met. Faces were animated, discussions were intense, speech was articulate and quick. I was surrounded by people who were mentally sharp as well as physically capable. The energy was intoxicating.

No doubt I will forget some of the wonderful people I met, but here goes:

First I must appreciate my dinner guests for the first night: since I eat like a carnivorous horse and realized that Animal would be tapas-like portions (and not gluten-free), I organized an outing to Koreatown for delicious all-you-can-eat Korean barbecue.

Yes, that's thick-sliced pork belly. And brisket. Not shown: everything from tongue to abomasum.

I had the honor of being joined by the frighteningly smart yet totally unassuming Dr. Paul and Dr. Shou-Ching Jaminet; the amazing, dynamic Dr. B G and her wonderful sister; David Despain, who should be better-known in the ancestral nutrition community; Dr. Tim Gerstmar, whose presentation with Dr. B G was excellent; and Jolly the unstoppable conference photographer. We sampled everything from thick-sliced pork belly to beef tongue to cow abomasum, and of course, plenty of delicious kimchi to aid and replenish our intestinal flora. Thank you all for a wonderful evening!

And after the MovNat session went for twice its allotted time, I was glad to be invited to Fogo de Chao (aka “Meat On A Sword”) on Saturday night by Clifton Harski, James Dang, Justin, and the rest of the crew which caipirinhas made me not remember.


I blame Brazil.

I had the further privilege of meeting and speaking with:

Dr. Doug McGuff, who gave a refreshingly technical yet straightforward talk about what Body By Science does and how it works; Dr. Aaron Blaisdell, who deserves all our thanks for making the AHS happen; the kind yet piercingly sharp Dr. Emily Deans; Richard Nikoley, who needs no introduction from me or anyone else; the ubiquitous and unstoppable Dr. Jack Kruse (aka The Quilt); Denise Minger, who, contrary to the vegan propaganda, is indeed a real person; Tom Naughton, who is just as funny in person; the ubiquitous and gracious John Durant; the dynamic duo of Henry from Fitbomb and Michelle from Nom Nom Paleo; the wonderful Sarah Fragoso of Everyday Paleo; Melissa ‘Melicious’ Joulwan, whom I can totally picture kicking butt in roller derby; Andrew Badenoch, whom I need a late-night conversation with; Kyle from Bare 5; Tony from the unjustly neglected Emotions for Engineers; Pete from the similarly and unjustly neglected Grass Based Health; Dr. David Pendergrass for sending a copy of his poster; Tucker Max, who is far more patient and articulate than you’d guess; Chris Masterjohn, whose name is its own adjective, and Melissa McEwen; Robb Wolf, who is two people worth of energy; the unfailingly gracious Dr. Stephan Guyenet; Dr. Guy André Pelouze, the Doctors Eades, Mark Sisson, Jamie Scott, Julianne, Dr. Boyd Eaton, Dr. Staffan Lindeberg, Dr. Andreas Eenfeldt, and all the hundreds of people that two days full of presentations didn’t give me time to meaningfully interact with or whom I forgot to mention.

A Few Requests For The Next AHS

  • More “down time” to talk with the other attendees. I was often faced with a choice of cutting off a great conversation or missing a presentation.
  • A mix of short and long time slots. I think there are a lot of topics that would be well-served by a 20-minute presentation, and it would give more people a chance to present.
  • A barbecue or other paleo food option on site. I brought gravlax, tri-tip, fruit, and Greek yogurt in a cooler—but it was a long walk to the car and back in order not to miss anything, and I wasn’t going to eat the junk from the food court.

Live in freedom, live in beauty.


Any other ideas for next time? Suggestions for a location? Did I forget you by accident? Leave a comment!

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